Founders

With over 50 years of legacy across two generations in the rig field, Moorthy carries forward a tradition of excellence and expertise in one of the most demanding industries. Growing up around the mechanical pulse of rig operations, his knowledge is both inherited and hard-earned.

In the last 5+ years, he has seamlessly blended this deep-rooted field experience with modern innovation by stepping into the technology-driven rig advertising industry. His work bridges traditional rig services with cutting-edge promotional strategies, helping businesses reach wider audiences through digital platforms, targeted campaigns, and brand-building techniques specifically tailored to the rig and heavy machinery sector.

Moorthy stands as a rare blend of legacy and innovation—a trusted name in the field who continues to evolve with the times.

The technical mastermind behind WeGeni and platforms like RigsNow, leading the digital revolution in the rig industry. With a deep understanding of system architecture and enterprise integration, he transforms traditional business models into agile, tech-powered ecosystems.

At the heart of his mission is the belief that technology should not just support a business, but elevate it. Through custom platforms, intuitive dashboards, and intelligent automation, he helps rig businesses streamline operations, reduce costs, and unlock new revenue channels.

Whether it's digitizing legacy systems, optimizing real-time logistics, or enabling seamless B2B/B2C experiences, he is redefining how the rig industry embraces the future.

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